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Buoninfante company's brand revamps functionality and design for a new, modern and interactive user experience
The brand created by Buoninfante, a manufacturer in the mattress industry active in more than 15 countries around the world including Europe, America and Asia, thus consolidates its role in the market and lays the foundations for further national and international development.
First launched online in October 2020, X-BIO e-commerce has been able to garner wide acceptance among consumers in the difficult Italian online landscape, as also demonstrated by the recent "Elected Product of the Year 2023" research in which X-BIO scored 93 percent satisfaction among customers.
Today X-BIO has been revamped in appearance and functionality to offer an attractive design, ease of navigation, and an all-around user-friendly experience.
New features include a new menu to search for mattress by technology used, support or benefit. The revamped and enhanced product pages, instead, allow users to view the inside of the mattresses and delve into the benefits of each model.
Also new are the inclusion of a mattress advisor to identify the best model based on rest needs, and a configurator for those who wish to compose their ideal mattress independently.
"The new X-BIO website expresses in design and usability all the attention to the user that has always distinguished the X-BIO project. The new e-commerce, also updated in the visual and textual level, is designed for the user, to make navigation even simpler and clearer and offer the visitor all the useful information - says Gianluca Di Giovanni, Brand Manager of X-BIO and CMO of Gruppo Industriale Buoninfante.
" The launch of X-BIO e-commerce at the end of 2020 represented an entirely new challenge in Italy: use the online channel to sale directly to the end consumer an excellent quality mattress in the premium segment. Customers have rewarded our proposal, and today we are aiming at our next goals, namely the national and international expansion of the X-BIO brand. The launch of a modern, interactive, and user-friendly site is a necessary step to achieve them," concludes the X-BIO Brand Manager.
The X-BIO e-commerce can be reached at www.x-bio.it and inside you can purchase all the mattresses and pillows in the X-BIO line. X-BIO mattresses are Class I Medical Devices suitable for the prevention and treatment of back pain, and are all OEKO-TEX® STANDARD 100 certified, safe and non-toxic. Among the models available are the X-BIO Circulife mattress "Elected Product of the Year 2023" and the X-BIO Coolmax mattress used by S.S. Lazio soccer players at the sports center of Formello.
The X-BIO configurator, an innovative app that allows the user to customize the mattress and select structure, fabric type, benefits as well as add an exclusive signature chosen by the user, is now available for all iOS smartphones and downloadable from the Apple Store and coming soon to Android systems.